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Start your online business today - sign up to Shopify for a 14-Day Free trial. For a monthly fee, you can start, market, and manage your business on a platform that helps you do everything you need to build your brand online. Once that’s all figured out, creating an online store and business site on Shopify is simple and easy. These considerations for the website's design will be half the battle in selling the product and service. If a designer is going with a script typeface, it has to be readable and the letters unambiguous. This classic typeface, which most people are likely familiar with even without realizing, is best for titles and even accent fonts, although not for secondary fonts. Bodoni feels like a serif version of grotesque typefaces, retaining that same "aggressive" perception they have-with the added benefit of also being usable as a secondary font.įor websites that need a more personal touch on their text, a good script typeface like Mistral is widely available. Websites looking for a luxurious-looking typeface for their headers and titles, as well as accents, will do well to use the classic Bodoni typeface, generally used in many magazines and brand logos. It’s not the best choice for a secondary font as it's challenging to read for extended text but pops off the page for larger copy. Haettenschweilerįor websites that need a solid primary font for banners and titles, a heavy typeface like Haettenschweiler is ideal. The Garamond shown here is Adobe Garamond Pro, standard in almost all computers, and works best as a primary or secondary font.
Avenir is highly geometric and made for long blocks of text, perfect for primary, secondary, and even accent fonts.įor websites wanting to exude an air of refinement, sophistication, and elegance, one can’t go wrong with a serif typeface like Garamond. Avenirįor websites that need a no-nonsense, modern, and minimalist look, a good sans-serif typeface like Avenir will do the trick. Here are five free typefaces to choose from that would be great for websites. But it is recommended to limit that to the accent or even the primary fonts, as these fonts are typically more difficult to read at small sizes and over longer sections of text. Usually best for primary and accent fonts.Īs accent typefaces may be the font used in the brand’s logo, you may have already bought a custom-made typeface for this purpose. Scripts – Fonts that look like human handwriting.Also good for any of the three font ranks. Sans-serif – Clean-looking fonts without the serifs.Serif – With small lines at the end of strokes called serifs.The second thing they need to know is that there are only three typeface classifications that can be used for website text. This can be the font used on the brand logo. Accent font – Used for special items on the website, such as buttons.Secondary font – Used for smaller body text.Primary font – The most visible font, which should be used in headers, banners, and titles (large text).The most important thing business owners need to keep in mind is that a website should use no more than three main fonts for titles, body text, and special accents. There are a couple of things business owners need to know when deciding on typefaces and fonts for their website. What are the basics of website typefaces? This article aims to help business owners understand this particular element of a website’s design and choose the right fonts for their site. One key element of a website's design is the choice of fonts or typefaces used for its body and header text-all the copy has to be clear and readable. A poorly designed site will leave customers more confused than enlightened. Consumers are used to looking up information freely online, and easily finding everything they need about a business's product, service, or operations.īecause of that, a website's design is incredibly important. Your business needs a fully functioning and easy-to-use website.